It focused on four close friends with mismatched personalities, Rita, Zeke, Nari, and Leon (the main characters in the Toca Life app series), on a quest to vanquish boredom in their neighborhood of OK Street (based on one of the towns found in Toca Life: World). A player can buy more characters and places.Ī web series based on the game, under the title Toca Life Stories, was released on Februon Toca Boca's official YouTube channel. Players are invited to play the free version (which comes with Bop City, a free house, as well as the free version of a character creator), or to customize the app with whatever options they find the most interesting.

Unlike the rest of the games in the series, the app is free to download. Toca Life: World was released in November 21, 2018. Dressing up the characters was introduced in Toca Life: City. The player can add more than one character to a scene. (Town, Farm, Office, etc.) There are groups such as Kids, Elders, Babies, and Creatures. In the series, there are different locations the character could go to based on the game's theme. The player can drag the character around the screen with their finger and make him or her eat, sit, etc. Toca Life is a series of games that encourage the player to imagine stories for characters in the game. Toca Boca means 'Touch the mouth' in Spanish and comes from the logo design of a face with its mouth open. Their monthly active users increased by 64% to over 70 million globally during the same period. Toca Boca saw significant growth in 2021, and Spin Master stated in its annual report that Digital Games, of which Toca Boca is a significant part, had a revenue of over US$ 174.8 million.

In 2020, Fredrik Löving took over as Toca Boca's new CEO. In 2016, Bonnier sold Toca Boca to the Canadian toy and entertainment company Spin Master for SEK 263 million. Toca Boca's apps has been downloaded more than 400 million times by users in over 238 markets ever since the first launch. They released their first application in March 2011. Toca Boca was founded in September 2010 by Emil Ovemar and Björn Jeffery, both of whom worked for the Bonnier Group. The company is owned by Spin Master and is based in Stockholm, Sweden. Toca Boca is a Swedish children's mobile video game developer.

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